I’ve been blogging for almost a year now and the way I work changes all the time, however, some things have remained the same throughout. This could be as simple as using pen and paper for planning, through to the technical tools such as Google Analytics, but I’ve found my balance.
iPad – Although it was an expensive purchase, it’s worth it in my eyes. I had an iPad when I first started blogging, then sold it when I moved for a new job. A couple months later it was time to buy it once again, but this time a better one – the iPad Air 2. I use this non-stop when it comes to blogging, which is why I’m not fussed abut the cost. If I’m in town running errands, I stop off for a coffee-break and can easily type up a draft post whilst there. When travelling to see friends and family, which is fairly often, it makes the long journeys bearable as I sit there drafting my ideas. It’s surprising how much I actually get done with this little device, compared to when I simply had a computer only. I find I’m participating in more blogger chats on a weekly basis, as I can get work done on my computer, but tweet away on the iPad as I go along.
Pen & Paper – A bit of a no-brainer and much more affordable, but if an idea springs to mind I quickly jot it down and do a brief brainstorm. The main reason I opt for a notebook over reaching for my iPad though, is when I’m thinking of re-designing the blog – which is soon. I get ideas in my head and start visualising the finished piece, which is where I touch pen to paper to record it. It’s much easier to do it this way, rather than searching through the internet for images that half relate to what I visualise.
Phone – My phone’s sole purpose when it comes to blogging is the use of its calendar. My iMac and iPad are synced together for leisure/business events, so I prefer to have my Gmail calendar for blogging only. I find this to be a useful tool as when I’m at work and check my emails during lunch, I’ll often get emails from companies regarding potential projects and also events going on. I can then quickly pop them into my calendar there and then and keep on top of my own little blogging schedule.
Hootsuite – I don’t have the time during the day to keep on top of social media because of work, but I know all too well how important it is to stay connected with your following. Hootsuite allows me to do just that by scheduling in tweets, Facebook posts and also my G+.
Google Analytics & Webmaster Tools – When I first started blogging, I had no idea what these two were used for. Once I got my head around the basics though, I became slightly addicted and was checking my stats daily. Now that I’m working as a Digital Marketer, I’ve learned a lot when it comes to analysing stats for your website. You only need to check these on a monthly basis. There’s no harm in checking them daily, but you’ll start to become too attached and question what you see. For clients I will go through crawl errors, search queries, visits and much more once a month. This is mainly because I devote my time to other tasks, but also because there’s no need. If you have change something on blog which you think may have an impact on how it ranks or is indexed by Google, then by all means keep checking back every now and then to make sure your site is healthy.
Camera – An obvious piece of equipment, but my camera is one of the main tools I use when it comes to blogging. I don’t have as much time as I used to for photography. When I first started full-time work it would be dark by time I got home, meaning I would have to leave all photography tasks for the weekend. The past two months though have been pretty hectic, with only an hour or so here and there to dedicate time to my photography. My best piece of advice – do everything in bulk.
What are the main tools you use when it comes to blogging?